{"id":783,"date":"2023-05-23T18:59:48","date_gmt":"2023-05-23T22:59:48","guid":{"rendered":"https:\/\/openbooks.macewan.ca\/researchincommunication\/?post_type=chapter&#038;p=783"},"modified":"2023-05-23T18:59:48","modified_gmt":"2023-05-23T22:59:48","slug":"research-methodology","status":"publish","type":"chapter","link":"https:\/\/openbooks.macewan.ca\/researchincommunication\/chapter\/research-methodology\/","title":{"raw":"Research Methodology","rendered":"Research Methodology"},"content":{"raw":"<h2><strong>Research Methodology<\/strong><\/h2>\r\nResearch performed in this current study used a mixed methods survey analysis. Creswell and Creswell (2018) described mixed methods analysis as the following:\r\n\r\nAn approach to inquiry that combines or associates both qualitative and quantitative forms. It involves philosophical assumptions, the use of qualitative and quantitative approaches, and the mixing of both approaches in a study. Thus, it is more than simply collecting and analyzing both kinds of data; it also involves the use of both approaches in tandem so that the overall strength of a study is greater than either qualitative or quantitative research. (p. 51)","rendered":"<h2><strong>Research Methodology<\/strong><\/h2>\n<p>Research performed in this current study used a mixed methods survey analysis. Creswell and Creswell (2018) described mixed methods analysis as the following:<\/p>\n<p>An approach to inquiry that combines or associates both qualitative and quantitative forms. It involves philosophical assumptions, the use of qualitative and quantitative approaches, and the mixing of both approaches in a study. Thus, it is more than simply collecting and analyzing both kinds of data; it also involves the use of both approaches in tandem so that the overall strength of a study is greater than either qualitative or quantitative research. (p. 51)<\/p>\n","protected":false},"author":29,"menu_order":2,"template":"","meta":{"pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-783","chapter","type-chapter","status-publish","hentry"],"part":779,"_links":{"self":[{"href":"https:\/\/openbooks.macewan.ca\/researchincommunication\/wp-json\/pressbooks\/v2\/chapters\/783","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/openbooks.macewan.ca\/researchincommunication\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/openbooks.macewan.ca\/researchincommunication\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/openbooks.macewan.ca\/researchincommunication\/wp-json\/wp\/v2\/users\/29"}],"version-history":[{"count":1,"href":"https:\/\/openbooks.macewan.ca\/researchincommunication\/wp-json\/pressbooks\/v2\/chapters\/783\/revisions"}],"predecessor-version":[{"id":784,"href":"https:\/\/openbooks.macewan.ca\/researchincommunication\/wp-json\/pressbooks\/v2\/chapters\/783\/revisions\/784"}],"part":[{"href":"https:\/\/openbooks.macewan.ca\/researchincommunication\/wp-json\/pressbooks\/v2\/parts\/779"}],"metadata":[{"href":"https:\/\/openbooks.macewan.ca\/researchincommunication\/wp-json\/pressbooks\/v2\/chapters\/783\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/openbooks.macewan.ca\/researchincommunication\/wp-json\/wp\/v2\/media?parent=783"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/openbooks.macewan.ca\/researchincommunication\/wp-json\/pressbooks\/v2\/chapter-type?post=783"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/openbooks.macewan.ca\/researchincommunication\/wp-json\/wp\/v2\/contributor?post=783"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/openbooks.macewan.ca\/researchincommunication\/wp-json\/wp\/v2\/license?post=783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}