Procedures

Procedures

Data Collection

To collect data for this research study, the researchers developed a survey to gauge the participants’ demographics, vaccination influences, and overall views on vaccination. Data for the survey was collected through the Google Forms’ response section. The responses were collected through the survey, which was attached to an email sent out to the MacEwan University Communications students as well as the alumni of the program. The survey included an in-depth consent form with a required checkbox to confirm or deny consent to participate prior to the presentation of the questions. Participants were able to exit the survey at any time without the need to complete it. After the survey was closed on November 12, 2021, the results were electronically grouped and analyzed by the researchers.

Data Analysis

The statistics from the survey were analyzed through a mixed-methods content analysis. First, the quantitative breakdowns of the multiple-choice questions provided were analyzed through graphs created by the survey program and the researchers to group similar demographic responses regarding major and year of study. Then, the qualitative findings of relations and themes between the participants’ answers were examined and grouped with similar responses to create graphs depicting the common range of responses. The original, ungrouped responses to the qualitative questions can be found in Appendix B. The researchers explored the possible fluctuations of perspectives based on the participants’ generations, year of study, personal backgrounds, and other factors relating to the results of the survey. After the data was collected and organized, the researchers were able to create a more accurate description of the views and perspectives of MacEwan University Communications students and alumni in the context of mandatory vaccinations.