Introduction

Introduction

Statement of the Purpose

The hypothesis of this study is as follows: Over half of young adults in the Edmonton area are addicted to social media. This research seeks to discover how many young adults in the Edmonton area struggle with social media addiction. Social media has become an integral part of many lives in the 21st century; it can be consumed in moderate amounts, but young adults may succumb to its addictive design. This research uses surveys, social media screen-time logs, and interviews to evaluate how much time young adults spend on social media. For the purpose of this research, young adults are considered to be people between the ages of 18 and 24 years old. University students are not the only young adults who participated; the participants range from students to full-time workers, people on maternity leave, and parents. Furthermore, for this research, the Edmonton area is considered to be anywhere within city limits or within 20 kilometres of Edmonton—the specific neighbourhoods and cities included are outlined in the survey. Lastly, social media is considered to be one of the following platforms: Facebook, Instagram, Twitter, Snapchat, TikTok, YouTube, and Pinterest.

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License

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Research and Communications: Student Collection 2022 Copyright © 2023 by Bachelor of Communications Students at MacEwan is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.

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