Appendix A

Blank Data Collection Sheets (for use by Researcher)

Video Analysis

Researcher Name:

Date of Video: __________________

Number of Views on YourAlberta YouTube account: _________________

Number of Views on Facebook: _________________

Name of Government of Alberta Officials speaking: _______________________________

Transcript:

Key messages:

Additional Health Measures Announced:

Write down key words or phrases from the video (Up to 10):

Statistics given (i.e. “90% of ICU patients are unvaccinated”):

What is the main feeling of the video (i.e. hope, fear, etc.): _________________________

Research sub question: Has government messaging effectively managed public trust, pharmaceutical, and non-pharmaceutical prevention?

Other Notes:

Table A1. Blank data collection sheet for video analysis.

Table A2. Blank data collection sheet for social media analysis.