Instrument

Instrument

The instrument used for this research study was an anonymous online survey with unique and topical questions about mandatory vaccinations and how the MacEwan University Communications students and alumni feel about the topic. The survey was conducted in Google Forms (see Appendix A). The survey was circulated through the Bachelor of Communication program email and a post on the program’s Blackboard course, reaching all current students as well as alumni of the program. Questions within the survey were developed through discussion of what would prompt participants to reflect honest perspectives, reasonings, and influences regarding their responses. The survey is a combination of multiple-choice, closed-ended questions and written response, open-ended questions. Once the email containing the survey and an extensive consent form was sent, the survey link was open and accessible to all recipients. The link remained active from October 28, 2021, until November 12, 2021, allowing participants to participate in the survey at their convenience to guarantee ample data collection. The survey was distributed once through an unretained collection of emails to ensure the data collected was not skewed by multiple responses from the same individual. The data is assessed based on both its numerical statistics from the multiple-choice questions based around demographics and on a scale of connectivity from the open-ended questions within the survey. It is also assessed through content analysis using the response information that the survey program provided quantitatively (see Appendix B). The researchers deciphered differences, similarities, and correlative aspects between the responses as detailed within the Conclusion and Discussion portion of this study.