Methodology

Methodology

This research study uses a mixed-methods methodology containing a content analysis of the survey. Mixed methods research combines the ideologies of both quantitative and qualitative research analyses to best suit the particular study (Creswell, 2014, p. 266). The methodology is designed for researchers, so they do not have to forgo a part of their research proposition in order to fit within either analytical perspective. Mixed methods take the poles of research and place them on either end of a spectrum to have the three paradigms of research working in a synthesized fashion. Combining research methods means the research can be continued and expanded upon by different disciplines.

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Research and Communications: Student Collection 2022 Copyright © 2023 by Bachelor of Communications Students at MacEwan is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.

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